PeerForward

justineh

PICS Organization Name
PeerForward

City/State
Washington, District of Columbia

Organization Description

PeerForward is a national organization that supports student-led campaigns in low-income high schools to get students to make a postsecondary plan and help them through the process of applying to higher education institutions.

PeerForward’s mission is to unleash the power of positive peer influence to transform the lives of youth living in low-income communities by connecting them to college and careers. Formerly known as College Summit, we began as a single workshop in the basement of a Washington, D.C. community center. The goal was to help students capture their stories in personal essays that could be used for college applications. From that single workshop, more than two decades ago, founders J.B. Schramm, Keith Frome, and Derek Canty built a national organization that has guided more than 350,000 students across the nation to higher education.

Internship Description


We seek an intern with strong creative and communications skills to develop social media content to support our program and school-year campaigns. This is an excellent opportunity for a student building a portfolio for a career in advertising, design, communications, or nonprofit programming. The PeerForward Marketing and Design Intern will work with colleagues in the Marketing and Communications department and across the organization to create and execute communications for social media, as well as other collateral to support program and fundraising goals, build brand awareness, and produces partnership leads.

Must be able to grasp key messages and then work collaboratively with a team to come up with creative approaches to delivering those messages (visual slides, gifs, memes, videos, etc.) There will be an opportunity to fully develop one complete campaign and/or contribute to several.

The intern will attend workshop training with staff and 1-2 workshops for our students to see the PeerForward program in action and gather content directly by interviewing students, volunteers, staff, and alumni of the program.

Experience using Adobe creative suite, Canva, Giphy, and video editing skills highly desirable.

Duties

  • Brainstorm and research topics related to college admissions process
  • Create (write and design) social media content to promote PeerForward’s key messages and support the three key campaigns our student leaders will execute in their schools beginning in Fall:
  1. Filing early for FAFSA;
  2. Applying to at least 3 postsecondary schools;
  3. Making the connection between career aspirations and academic decisions made in high school.
  • Work collaboratively with staff and consultants on campaign content and social media strategy
  • Assist in organizing digital assets
  • Schedule/Post social media as needed

Weekly Stipend # of Weeks Required Dates Start Time End Time Housing Provided? Public Transportation? Certificate Requirement? Can be Remote?
$500/$450 if remote 10 5/31/21 - 8/6/21 9:00 am 5:00 pm No Yes No Unsure

Internship Qualifications

  • 6-12 months of office experience preferred
  • Outstanding communication and organization skills
  • Proven attention to detail and ability to multi-task efficiently
  • Strong computer skills (Word, Excel, email, etc.); database experience preferred
  • Ability to remain calm in a fast-paced environment with a friendly demeanor
  • Sound judgment, tact, diplomacy, and flexibility with different personalities and working styles
     

**Writing sample required: ideally a blog post, a collection of related social media messages, or a short paper

Additional Info
Temporary housing, hosts and other options for the DC metro area can be found online.

Background is check required.

**Writing sample required: ideally a blog post, a collection of related social media messages, or a short paper

Former Interns
Anna Macknick '21, Emma Panullo '20

Evaluation Excerpt

This organization directly creates social change by training, empowering, and giving resources to high school students so that they can lead events and campaigns in their schools to create college-going cultures. I was exposed to many areas of how nonprofits function and was given plenty of hands-on experience. -- Anna Macknick '21

The strengths of the organization were its inclusive and collaborative environment, its inspiring mission, and the quality of the projects I was assigned to. I was given the chance to work on two projects that were both engaging and fulfilling, and was able to see the tangible products of working on both by the end of the summer. The thoughtful and consistent feedback on my project progress was also a huge strength of the projects I was assigned to.
—Victoria Novarro '18

As I believe that it is important to have a post secondary plan, I connected with the service mission of this organization. I got to meet people from different backgrounds, and this gave me stories, emotions, and friends behind what had previously been statistics and numbers. This expanded my world view and will help me view things from different perspectives. —Emma Panullo '20